What is Digital Marketing for Online Business?

Online Tax Return in Australia

In this age of modern devices, a lot of things seem simple. Whether tablets, phones or computers, they are being used intensively for online shopping. Millions of people worldwide purchase products through an online search on their devices. Such scenario has certainly prompted marketers to change their marketing strategies that would attract more customers and maybe more revenues.

Nowadays, Internet Marketing holds a key factor for online businesses such as online tax return , tax return Melbourne , tax agent Melbourne or tax return online service. It is defined as a process in which the electronic devices such as mobile phones and tablets are used to connect with those that shop online. In recent years, two modern forms of Internet Marketing have become popular. They include Social Media Marketing and Digital Brand Marketing. Both these types of marketing involve the usage of email, social networks, websites, SEO and applications by the marketer or the implementer.

According to SEO Sydney expert, several of the marketers or business owners in Sydney city – Australia search for the professional SEO Company Sydney team services hoping for high listing on different search engines.

Implementing Professional Internet Marketing

For any marketer and implementer, it is not difficult to implement an Internet Marketing. But not all are experienced. There are different aspects of Internet Marketing which can be taken into account and then implemented through professional actions.

  1. Comprehensive Internet Marketing Discussion:

If we look at the trend on a weekly basis for most workplaces, we come to notice that lot of information gets glanced through by a director or managing professionals. Such information is present within various reports and dashboards and not each of the details are read understood. But this results in some deep information getting ignored which maybe be of high effect for the internet marketing strategy.

Data expert or experts can be employed by the business owner to interpret data or information. Such a professional can analyze the data thoroughly and assist the marketing department to make informed decisions.

  1. Mobile Searchers:

Millions of people use mobile phones to make online purchases which results in the generation of tons of data; such data which can be turned into statistics reports by the data experts that can be linked to professional plan for internet marketing. The type of data which is collected includes purchase pattern, consumer behavior and used queries from the users.

  1. Internet Marketing Plan:

It is not possible for the digital agency to make a solid strategy if the internet marketing is considered as an accessory. It is pointless to implement such a strategy that maybe result in outcomes far the plan. Thus, a digital agency usually gets familiar with the central consumer platform to know how they can build and implement a strategy for a particular business.

If a business has a team of marketing professionals, then the implementer can give a break to the digital agency and can discuss the marketing strategy during a meeting. If a productive marketing plan gets formulated in this meeting, this makes the job of implementing a strategy easy.

  1. Live Chat:

Many successful websites have a live chat option available with them. This may boost this business in terms of customer experience and other aspects other than replying to queries within minutes. But suppose a business does not have employees available throughout the day; then the implementer can remove the live chat option from the website without much effect on overall plan.

  1. Usage of pictures or images on Google without permission:

Thousands of pictures and images get searched through Google daily to be used on different websites. But many searchers do not know that some of them are protected. The fact is that many of the photos are the property of some individual or an organization.

An online law for the redistribution and usage of the images and photos exists and every individual using images is asked to check about permission from the respective person(s). If the law is not followed, then the respective individual may be penalized.

Internet Marketing Effect

  • An individual having a small business can compete with bigger firms.
  • It may result in big conversion rates.
  • It enables a business to be on the similar level with other competitors in same domain.
  • It connects a business with online shoppers on the web such as tax return service , tax agent Sydney , tax accountant north Sydney or tax agent north Sydney.
  • It may result in a high return on investment for a business.
  • It opens the way for professional online customer service.
  • High revenues may be produced without high marketing cost.
  • Mobile shoppers may be connected for long time.
  • Through internet marketing, campaigns are easier to attach with other campaigns.

Internet Marketing Strategy is quite effective for online businesses. New consumers may be connected and new relationships may be built through an effective digital strategy.

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Using BAS Agent Services may Save You Money on Accountant

bas agent

Using BAS Agent Services Can Save You Money on Accountant

Are you a small business startup? If your business is small scale and in its first 5 years then consider it a startup. Business owners make few fatal mistakes when key decisions. Running a business demands smooth operational flow. Small businesses should not be burdened with extra expenses, especially in terms of employee salaries. Being an owner, you need to hire minimum staff with maximum efficiency to get the tasks done in an effective manner. Management of resources is in your hands. Manage the funds in the best way for being able to invest in business. Save money on setting up separate accounts and finance department.

Businessmen are now moving towards the trend of outsourcing certain business aspects such as accounting, bookkeeping Sydney, contact center and much more. Which department costs the most in terms of wages? It is the Finance and Accounts department where certified specialists charge highly. You don’t need to go in this direction. Outsource the bookkeeping and accounting task to an experienced and reputable contractor. It will save heaps of money and time for you.

Understanding BAS & Its Functioning

Business Activity Statement is the document prepared by business for the purpose of submitting it to Australian Taxation Office. The report includes figures and calculations for the tax implications on business during specific time period. BAS reporting time period to the ATO varies from business to business depending upon its revenue and PAYG amounts. Make no mistake, BAS reporting has been made mandatory by the Australian Government. It is the first and foremost responsibility to ensure accurate BAS preparation and submission for the purpose of avoiding heavy fines and lawsuits. Business Activity Statement was made compulsory in 2000 along GST. The reporting becomes mandatory when a new startup is liable for tax payments to the government.

Small business owners are not able to manage the expenses of hiring accountant for auditing and accounting purposes. However, it is a must to handover the particular task to a professional for getting accurate results. Mentioning the correct taxable income, PAYG, GST and other amounts is mandatory. If you fail to do it, ATO might apply heavy fines with a possibility of lawsuit. For this purpose, hiring a professional and experienced BAS agent is the ideal approach.

BAS Agent Saves Your Money

Small businesses cannot afford to pay the salaries of Chartered Accountants. Being an owner, you need to save maximum amount of money while putting in highest standards of effectiveness. Contractors can provide ideal BAS report preparation, analysis and submission services. The business owner can actually have accurate idea about the financial condition with BAS report. Doing it yourself isn’t an option for those who don’t have financial and accounting education background. It is also not suitable because the whole business needs your attention rather than any specific aspect. In case errors or miscalculations are presented, the ATO might apply heavy fines which would ultimately cost greater.

BAS agents and bookkeepers Sydney services will save significant amount of money for you. Here are some of the major points which will help you gain better understanding about the effectiveness and money saving aspect of hiring BAS agent services.

  1. Permanent staff costs more with fixed and higher salary to be paid
  2. Permanent staff has to be provided with benefits such as rewards, medical allowance, transport allowance, insurance, etc.
  3. Permanent staff occupies space in the office while needing equipment to work with
  4. BAS agent service can be hired for fixed rate with different payment options
  5. BAS agent will be responsible for presenting the accurate data without any miscalculations and errors
  6. BAS agent will be experienced and require no training from your end
  7. BAS agent needs no assistance to prepare the report
  8. BAS agents are qualified with financial and accounting education background
  9. BAS agents provide detailed insight on business’ financial conditions
  10. Time is money and BAS agent saves both for you by being effective right from the beginning
  11. BAS agents have the complete grip over Australian taxation rules which apply specifically to your business type

Bookkeeping Services Sydney / BAS Agents Functions

BAS agent is required to prepare the formal BAS report for month, quarter, biannual or annual time period for a specific business. BAS agent also handles and mentions the GST and PAYG related to your business. These are the core functions which have to be performed by the BAS agent on your business’ behalf. The Australian Government made it official in 2009 for BAS agents to have appropriate education background. Since 2009, only the true professionals are providing BAS services to businesses which has shown significant reduction in tax report errors and miscalculations. Your business needs immediate attention for preparing and filing the accurate BAS report. Search online to find reputable BAS contractor for outsourcing the task. Save money by not going for permanent staff’s hiring.

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Latest Update on Current Rates and Thresholds

Latest Update on Current Rates and Thresholds

Australia is famous for its taxation system all around the globe. Australian citizens usually keep an eye on the current tax rates and thresholds in order to be accurate while filing their Tax Return Sydney CBD . Income tax is considered as the biggest proportion of revenue for Australian Taxation System. Three major sources add together for income tax collection; individuals, businesses and capital gains. These sources contribute more than one can imagine. 67% of total revenue for federal government and more than 55% total revenue for 3 tiers of Australian government.

The current taxation system being implemented in Australia is “progressive”. Profit oriented companies have to pay a flat rate 30% tax in Australia. On the other hand, capital gains tax is only applied when the gain is actually realized. On the behalf of Government of Australia, the Australian Taxation Office collects income tax from individuals. Income tax is only calculated by keeping taxable income as a base for a taxable entity. Financial year in Australia starts from July 1 to June 30.

Finding Details of Current Income Tax Rates

Income tax is a big worry for citizens of Australia as currently the “progressive” taxation system is being applied. It means the more you earn, the more tax you pay. The tax conditions have been renewed by ATO for financial year 2014 – 2015. Tax free threshold remains same as the previous year, which is $18,200. However, there is a significant increase of 2% in the highest marginal rate for individuals. The current highest marginal rate is 47%. From your taxable income, another 2% has to be paid in form of Medicare levy. For assistance or specific consultation, you can contact tax return Sydney agent.

Like many other countries, the income tax has to be withheld by payees/employers from their salaried employees/workers. The process usually ends up in ATO refunding over charged tax to the individuals. Every employee needs to provide 9 digit TFN to his/her employer in order to keep the process of withholding continue. Different tax brackets are used to calculate withholding amount. You are entitled to make a decision on providing the TFN to your employer as it’s not a compulsion. In case an employee does not provide TFN, the employer has to withhold tax at highest marginal rate starting from the first dollar earned.

Looking at Current Income Tax Rates 2014 – 2015

  • $0 – $18,200: Marginal Tax Rate 0%, Tax Payable $0
  • $18,201 – $37,000: Marginal Tax Rate 19%, Tax Payable 19c for every dollar over minimum amount
  • $37,001 – $80,000: Marginal Tax Rate 32.5%, Tax Payable 32.5c for every dollar over minimum amount
  • $80,001 – $180,000: Marginal Tax Rate 37%, Tax Payable 37c for every dollar over minimum amount
  • $180,001 – Above: Marginal Tax Rate 47%, Tax Payable 47c for every dollar over minimum amount

As you can see above, the highest marginal rate for year 2014 – 2015 has been temporarily increased by the government. The marginal tax rates which can be applied to your income are 0%, 19%, 32.5%, 37% and 47% plus Medicare levy. Calculate the total yearly income, you will be able to identify what amount of tax has to be paid by you.

The Truth About Thresholds

Threshold is the term which people care about most when it comes to the discussion of latest income tax rate. A threshold is the shield which protects you from paying any tax on your income. Government of Australia has kept $18,200 yearly income as threshold for individuals. For the citizens of Australia, major good news came on July 1, 2012 when government announced to increase the tax free income threshold from $6,000 to $18,000. What does it actually mean? To make it simpler for you, if you earn any amount under $18,200 in one year then you are not liable to pay tax to the government of Australia. The tax will apply only if your yearly income is above $18,200.

Have you already provided TFN to your employer? If the answer is “yes” then you don’t need to do anything to gain new threshold of $18,200. Your employer must have taken care of it. Apply for TFN if you haven’t got it yet. On the other hand, always provide TFN to your employer in case of changing a job.

What About Individuals Doing Two Jobs?

There could be more than one employer/payer for an individual. Should the person apply for two thresholds? No, the individual should only apply tax free threshold for the income which is higher. It is also known as primary income source.

Additional income source could be second job, taxable pension, etc. It is mandatory for second payer to withhold tax from your payments. In case the payer does not withhold any tax amount then you will be in tax debt at end of financial year. On the other hand, if an individual is absolutely sure that the total income would be less than $18,200 for a year then he/she can apply for tax free threshold from both payers.

Government of Australia has taken care of individuals who are earning the lowest amount of income on yearly basis by increasing threshold bracket significantly in 2012. It has benefited millions of Australians in numerous ways.

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The Hands-On PAYG

The Hands-On PAYG

Pay as you go also known as PAYG is a fairly new taxation phenomenon in many parts of the world. For decades, people were used to pay tax according to traditional laws and rules. PAYG has changed the tax payment system. It is the process/system which demands individuals and businesses to pay their expected tax liability for current year. The expected tax liability can be generated from investment, business or employment. The process is similar to “pay as you earn system” being used in United Kingdom.

PAYG System In Australia

Australia’s taxation system is exemplary for the whole world. Australia brought massive reforms in their taxation system in 2000 when PAYG replaced the old system.  The new taxation system applies to withholding amount related to employees and all other payees in connection to regular payments from employers. PAYG taxation is being used to collect Higher Education Loan Program payments, Medicare payments and Income Tax. There are tax accountants Sydney  that specialise on assisting and consultation services related to PAYG for individuals and businesses.

Calculation of annual income is done on weekly or fortnightly payment basis. Australian Taxation Office received information on appropriate level of payments and taxes. For individuals doing one job are expected to have a close figure of tax payment to what would be due actually at the end of year. Any discrepancies and deductions are always announced within annual income tax return. In Australia, individuals have tax free threshold which allows the withholding tax rate to be lower for the primary job of employee. However, other job/business is charged with fix rate by excluding tax free threshold.

Getting To Know The Process Of PAYG Payments

Let’s take a case for example in order to get better understanding of PAYG payments process. Sam received payments during a year’s time. The employer/payer must provide PAYG payment summary to Sam. What does the payment summary show? It will demonstrate total received payments and total withheld amount for the year. The payments will also include income earned from casual or part time work. Pay As You Go schedule designed by Australian Tax Office is kept as a base for calculating PAYG contributions.

Here are some of the major things to look in PAYG payment summary:

  • Gross income from employer/payer
  • Total tax withheld
  • Employer/payer’s ABN – Australian Business Number or WPN – Withholding Payer Number

Looking Deeper Into PAYG Withholding

Withholding obligations are different from installment process. Let’s take a look from the employer’s side for PAYG withholding. Here are some factors which show that you will have withholding obligations if:

  • you have permanent employees
  • you have workers in form of part timers or contractors
  • you have an agreement with employees/workers to withhold amounts from payment made to them
  • you deal and make payments to business partners who don’t quote ABN

There are other factors which you need to take care of when involved in PAYG withholding process. The Australian taxation system makes it must for you to:

  • registering for PAYG withholding
  • lodge activity statements
  • withhold amounts from payments and wages to employees/workers
  • handover payment summaries to all payees
  • provide ATO with payment summary annual report of PAYG withholding

Seek assistance from professional tax accountants Sydney for some explanations.

Learning About PAYG Installments

As mentioned earlier, it is the process of making advance payments towards expected income tax liability at the end of year. ATO will determine actual income tax liability while assessing individual’s annual income tax return. Finalizing PAYG installments is a must before you can lodge the income tax return. There are two options for you to choose:

  1. Installment Amount – With this option you are bound to pay the amount calculated by ATO. How is the amount calculated? It is calculated on basis of investment and business income from the recently assessed income tax return. The benefit of using this option is that you would always know installment amount for every quarter which could help in better planning and budgeting.
  2. Installment Rate – How to get this rate? The installment rate is provided by ATO. You can calculate your PAYG installment by multiplying the rate with your actual income. For individuals who expect their income to fluctuate every quarter must use this option. The installment amount paid by you will reflect your investment and business income for every quarter.

Both the options are used for calculation and paying installments. It is recommended continuing using the option which you have chosen at beginning till end of financial year. On the other hand, you can change the option after quarter of a year passes.

PAYG Installments In Comparison To PAYG Withholding

There is a slight difference between PAYG withholding and PAYG installments nature. People usually misunderstand the concept by considering both as same.

For an employer, the PAYG withholding is a demand from government which requires employer to keep a certain portion of payments for employees and other business partners. This portion is needed to be paid to ATO.

PAYG installments allow everybody to meet their income tax obligations in relation to their salary income or business income. The installments are usually paid by, investors, sub contractors and business owners.

The difference is not huge but it surely exists. One has to obey the taxation process in order to avoid any lawsuit.

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